LBB | A Bear Chases Love in Whimsical Louis Vuitton Christmas Spot from Gary Freedman

Press December 7, 2022

The idea was to create a Christmas fairy tale, a charming and positive story in which emotions and sense of detail highlights Louis Vuitton’s creations. A world that is both intimate and spectacular, a whimsical and sophisticated journey.

The film takes the form of a romantic comedy between two iconic characters of the brand. Vivienne the mascot goes on an adventure and the bear LV, who is only interested in her, desperately follows her through enchanted worlds, bringing the house’s creations to life. He finally finds her in the house of Asnières.

The film mixes shooting techniques and animation made by our artists from The Mill Paris . The sets were made at different scales to allow the 3D to evolve. They had to give space to the various products, while allowing the story to unfold. Thus, the Vuitton trunk set was built using more than 50 LV trunks, some of which were real museum pieces. On the set, dolls were used to visualize the framing and interactions, to then be created in post-production.

The characters of Vivienne and Teddy were fully modelled and animated, and their texture was chosen with precision. Once the filming and the editing of the sets was finished, the 3D characters came to life in the various scenes.

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Gary Freedman:
Post production
The Mill Paris:
Shoot: Alain Boutillier, David Roubah
Concept: Nathan Lucas
VFX Supervisor: Alain Boutillier
CG Supervisor: Vincent Coni
Previz 3D: Richard Maillot, Benjamin Gachot, Stephen Martingoulet, Geoffroy Barbet Massin, Eric Moisson, Joellia Rose, Hervé Anceau
Modeling: Medhi Rami, Tytouan Botte
Rigging: Marine Sisnaki, Emilie Picard
Animation: Geoffroy Barbet Massin, Eric Moisson, Hervé Anceau, Julien Ebel
Grooming: Oriane Brouillet
FX: David Roubah, Laszlo Tachsel
Matte Painting: Alain Descamps
Lighting: Karim Lachaize, Richard Maillot, Luc Martias, Tytouan Botte, Guillaume Ho Tsong Fang
Compositing: Luc Martias, Guillaume Hupe, Arthur Sayanoff, Randy Gudin, Mathias Bardey, Richard Rampaly, Marouan El Bekri, Sebastien Podsiadlo, Jeremy Gravinais, Guillaume Ho Tsong Fang
Flame: Aurélien Teurlai, Damien Canaméras, Valentin Gingembre
After Effect: Julien Maurin, Michael Moercant, João De Figueiredo, Jean-Christophe Olivier, Caroline Mistral, Tanguy Puech, Jeremy Chicheprtiche, Julien Pinot
VFX Coordinator: Mathilde Cohen-Selmon, Ewan Rosenstrauch
Roto/Clean: The Mill Bangalore
Tracking: Neels Paris
VFX Producer: Grégory Tournier
Executive Producer: Fabrice Damolini
Editor: Antoine Zimer
Company 3:
Colourist: Jean Clement Sorret, Mathieu Toulet
Sound Production
La Pac:
Head of post production: Laurence Lelong, Caroline Deloffre, Vanessa Koscianski
Editor: Adam Spive, The Assembly Rooms
Editor support: Flora Jaquot @ Dearcut, Rachel Fourgous @ Cutaway,