Droga5 has announced its latest work with Paramount+.
Last year, Paramount+ took over the Super Bowl with a ground breaking campaign featuring over 30 stars from iconic film, tv, sports, and news series coming together to climb the fabled Mount Paramount.
And just this past weekend, Droga5 returned to the mountain during the AFC Championship game with its latest spot, ‘Bonfire.’ The spot is a nod to the highly anticipated Halo series coming to Paramount+ later this year, with the creative having a little bit of fun with the Halo theme song. It stars iCarly’s Miranda Cosgrove, Halo’s Pablo Schreiber, The Good Fight’s Audra McDonald and Christine Baranski, Reno 911’s Thomas Lennon, South Park’s Cartman, Jackass’ Johnny Knoxville, NFL superstars Matt Judon and Jalen Hurts and more talent from across Paramount+ titles. The campaign is also voiced over by the one and only Grammy Award winner Tim McGraw.
With VFX and Colour by The Mill.