LBB | VFX on Film: Crafting Award-Winning Burberry ‘Festive’ and ‘Open Spaces’

In 2021, Burberry Festive, directed by Riff Raff’s directing quartet MEGAFORCE, won a string of VFX craft awards from the likes of D&AD, Cannes Lions and the Clios, as well as an Immortal award nomination.

And the success didn’t stop there, winning Advertiser of Excellence and Commercial of the Year at the British Arrows 2022, along with gold in the VFX and Fashion & Apparel categories, and silver in the Colourist, Director, Creative Use of Music and Best Over 60 Second Commercial categories.

Not only that, but their follow up spot Open Spaces, won silver in the Fashion & Apparel category, and bronze in the Director and Over 60 Second Commercial categories.

Both films are beautifully crafted on celluloid film, processed and scanned through Cinelab Film & Digital, with subtle VFX work crafted under creative direction from The Mill’s Alex Lovejoy.

To dive deeper into how these incredible works came together, LBB’s Sunna Coleman speaks to the team behind the scenes, who share exactly how VFX on film works, what creative challenges they faced in the making of these spots, and how films on celluloid speak to us on a cerebral level.