Le Club AccorHotels pioneers use of biometrics to get to the heart of travelers’ true needs & desire

In late June 2018, Le Club AccorHotels brought together thought leaders from across North America to pilot Seeker. The groundbreaking multi-sensory installation included: motion tracking, a reactive visualization across LED panels, measuring intensity of motion and linger time to assess relative extroversion or introversion; a reactive waterfall, used to determine affinity for tranquility or adventure; a collection of unique pillars, gauging attraction to either modern (glass, metal) or rustic (wood, stone) environments; and a video mood board, which displayed simultaneous video clips contrasting various experience locales, tonalities and types.

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