Makers At Heart | 3D Artist Bethan Williams on using the power of VFX to craft digital clothing
We are Makers At Heart. We create the extraordinary.
As the creative engine room of the world’s biggest brands we are driven by one purpose: to solve our client’s toughest briefs beautifully. Our Makers believe in the power of cooperation and partnership to deliver ambitious ideas to that break new ground and deliver awe-inspiring creative work.
Everything we do as a team makes great ideas come to life. We are thinkers, designers, artists, directors, producers, developers, colourists, coders, technicians, editors, animators, writers, doers and makers.
In our Makers At Heart series, we introduce the people behind the projects to hear more about their inspirations, motivations and creative insights. We caught up with 3D Artist Bethan Williams to discuss how she is using VFX to craft digital clothing and what it is like seeing your work on TV.
Tell us about your role at The Mill and how long have you worked here?
I started working at The Mill in 2016, after graduating from Teesside University. I joined as a runner, then I worked for Beam as an Account Executive. In 2018 I became a 3D Generalist, a role I’m currently working in.
The role of a 3D generalist includes creating assets (modeling, texturing, look dev), assembling scenes and setting up CG lighting to match real-world scenarios. A few brands and clients I’ve worked on include BMW, Playstation VR, The Chemical Brothers and Amazon. My responsibilities vary from project to project; no project is ever the same!
Tell us about a project that defines your craft and why?
It’s hard to choose one in particular, every project I work on, I find myself constantly learning new techniques and software. However, I would say the personal projects I have been working on the last few months define everything I enjoy the most about being a 3D generalist.
During lockdown, I discovered the world of digital fashion. Whilst I was learning Marvelous Designer (a software for CG artists to model and simulate 3D garments), I searched for tutorials, references and other examples of 3D clothing and that is when I stumbled across ‘The Future of Fashion’.
Over the pandemic I discovered that many brands have used digital fashion as a solution for advertising, a few examples being virtual fashion shows, VR experiences or for your gaming avatar/character.
