For the Mountain Dew ‘Call of Duty’ campaign, we join TBWA\Chiat\Day NY to created the :30 spot “Domination is Beautiful” directed by Mill Director Ben Hansford.
We open in 1980’s war-torn Soviet Russia, where the CIA Agent, Russel Adler (the deuteragonist of Call of Duty: Cold War) is taking a sip of Mountain Dew Game Fuel. The magical elixir gives him superpowers immune to any attack. As he walks down the pillaged street, he nonchalantly throws a Semtex grenade over his shoulder blowing up a truck, kicks the Red Door to deflect a bullet taking down a soviet chopper, which ultimately crashes into the soviet statue; Adler defeats communism without even trying, metaphorically speaking.
This over-the-top fully CG single-camera movement display of debris, explosions, helicopters, tanks and falling soviet statues was a visual jigsaw puzzle to piece together within our 30-second window.