Anna Watkins is the Global VP of Growth and Brand Partnerships at Technicolor Creative Studios, focussed on the Advertising and Marketing division that encompasses The Mill.
With a rich advertising agency history at her back, Anna supports the growth of The Mill’s creative offering directly to brands. As the industry is fast evolving, Anna plays a pivotal role in identifying how The Mill and all Technicolor Creative Studios advertising companies can best work with our brand partners to deliver unforgettable content using our unparalleled scale and artistry across visual effects, production and emerging technologies.
Anna was previously MD at Verizon Media UK, overseeing growth at Yahoo, AOL, and HuffPost. Prior to this she was Global CEO Mofilm (You and Mr Jones) and has also served as Managing Director of Initiative and Guardian Labs as well as CEO of Grand Union. Watkins started her career in advertising at M&C Saatchi and TBWA.
We asked Anna what excites her most about the next 6 months, and what opportunities she sees ahead for the Technicolor Creative Studios brands:
“I am delighted to be joining Technicolor with the opportunity to capitalise on the ever-growing demand from global brands to work directly with our studios' world-class creators and makers. Looking at our recent work, such as HBO’s virtual event, The Tate’s AR experience and Riot Games’ VALORANT trailer, we are breaking new boundaries when it comes to offering brands new and innovative ways to connect with their consumers across multiple channels and platforms.
We are unique in being able to offer a truly end-to-end service from strategy and ideation through to creative production and immersive experiences at scale. This, combined with our award-winning creative credentials, means that we can partner with brands to produce truly impactful content across multi-media platforms that cuts through the noise and creates cultural resonance.”
If you are a brand marketer and would like to speak to The Mill about working with us directly, please get in touch here.