Meet Lydia Corin | Head of Brand Partnerships, North America

Community July 5, 2021

The Mill’s Head of Brand Partnerships, Lydia Corin has a rich legacy of building brand relationships across multiple advertising agencies. In her creative journey across the UK and US, she has been responsible for the creation of multiple integrated creative content across broadcast, digital, social and experiential.

Her innovative thinking, pairs perfectly with The Mill’s history of problem solving and innovation to provide brand clients with new ways of developing content and interacting with The Mill, from concept to delivery of multi-platform work.

Lydia leads efforts throughout the US, in close collaboration with her European counterparts, to develop brand partnerships. Her team the origination of strategy and creative ideation, allowing The Mill to become an integral part of the creative development process, collaborating with brand marketers and product teams.

She comments, “In my role, I work closely with the senior creative and strategic teams to refine our offering and ensure our current and prospective brand relationships flourish. The nuance of brands themselves, in their structure, audience, challenges, ambitions etc.. require a bespoke approach. Our team looks to apply the full breadth and talent base of The Mill to find any creative solution required to meet the challenge at hand.”

We asked Lydia what trends she thinks we can expect to see in the next 6 months, and why brands should be partnering with The Mill to realize their creative ambitions:

“As brands look to respond to post-pandemic opportunities, there will be a continued exploration of combining in-house client services with external solutions to handle creative strategy, ideation and execution. This hybrid approach will allow for cost efficiencies and expertise to be realized to full capacity. The Mill’s bespoke approach to brand partnership ensures we select our expertise across all capabilities to meet the specific needs of the brand in every instance. Ensuring content achieves success metrics and is creatively powerful.

If you are a brand marketer and would like to speak to The Mill about working with us directly, please get in touch here.