The countdown is on! We are only a week away from the AICP Awards and we can’t wait for the festivities to begin. This year our global studios are nominated for 13 awards across AICP Post and AICP Show Awards. To kick off the celebrations, we’re taking a look back at some of our favourite AICP x The Mill moments. For almost 10 years, we have collaborated with AICP on multiple expertly crafted and stunning opening title sequences for the AICP Awards and sponsor reels.
AICP is one of the most prestigious advertising events in the calendar taking place at the Museum of Modern Art (MOMA) and showcasing the best and brightest in the industry. The Association of Independent Commercial Producers (AICP) represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media-film, video, digital-for advertisers and agencies.
Our studio was tasked to work on the 2013 AICP Showreel which included over 6000 frames of CG and over 2300 hours of CG rendering. To creatively showcase AICP’s sponsors our artists were inspired by modern architecture, sculptures, and installations.
From concept to completion, our team crafted an incredible title sequence to celebrate the art and technique of the American commercial for the 2014 AICP Awards. With a wealth of quirky, colourful objects placed in a clean setting, our team bought their concept “A Delicate Balance” to life. To create a tactile and relatable piece, the team choose to shoot most of the elements live-action. Watch the BTS film here.
For the AICP Chicago, our team crafted a fully CG rendering of toy bricks assembling to craft a fully-realized AICP logo. The bricks represent industry creatives on their own journeys, gravitating and finally coming together at AICP.
In 2018, our design and emerging technology teams built a piece of custom software, that generated an animated the title sequence live during the AICP Next Awards and the premiere of the AICP Show: The Art & Technique of the American Commercial at The Museum of Modern Art. The sequence was inspired by the principles of traditional graphic design: grid-based proportions and compositional balance. While the visual content is highly random, it always adhered to an underlying visual aesthetic that was programmed into the code. Watch the BTS film here.