We teamed up with Leo Burnett and Dante Ariola out of MJZ Worldwide on a revolutionary new brand film for Hummer GMC. Lebron James narrates the spot which showcases GMC’s brand new all-electric supertruck.
We worked with director Sebastian Strasser, Anorak Film and Innocean Europe to help bring to life this energetic and futuristic spot for the new Hyundai e-SUV. Through the use of car reskinning techniques and CG elements, the film showcases the painstaking journey involved in the design, manufacturing and completion of the new electrified SUV.
Collaborating with Chrome Productions, we employed the latest in LED screen virtual production technology to shoot in multiple virtual locations, limiting the risk of exposures and leaks of the all-electric version of the automaker’s iconic F-series pickup truck. Using meticulously crafted CGI environments displayed on LED screens running Unreal Engine offered Ford the ability to achieve all of its goals: creative storytelling in multiple environments with no risk of public exposure & no need for complicated auto transport logistics. The films highlight the versatility and high functionality of Ford’s latest release through multiple vignettes that focus on the vehicle’s features, from loading & towing capabilities to the revolutionary ability to power an entire house during a blackout.