Mill Classics | Fashion AR

Dior | Facebook AR Effects

Taking inspiration from Dior’s Fall/Winter 2018 show, we recreated some of Dior’s standout sunglasses, Colorquake. Using the Facebook app, users are invited to become a part of the Dior universe and try on the Colorquake sunglasses, cycle through the colourways and share their very own Dior campaign with their friends.

Burberry | Festive AR 2020

Inspired by the stunning fabrics at the Burberry SS2020 show, our own Director Jocelyn Anquetil crafted this delicate, glowing AR filter for London Fashion Week.

Louis Vuitton | Rainbow Filter

Louis Vuitton unveiled a colorful new Instagram filter for Pride 2020, inspired by the Maison’s current rainbow-filled store windows in partnership with our global studios.

Mango | Man Repeller

This bright and optimistic AR filter was created for Mango in collaboration with Man Repeller by our Director Jocelyn Anquetil.

Burberry | Her

We worked with Coty and Burberry Beauty to create a social AR effect for Burberry’s Her perfume. The filter was creatively led by our senior designer Annie Keogh who collaborated closely with the Burberry Beauty team to ensure the effects reflected the vision of Global Beauty Director Isamaya Ffrench.

Dior | Kaleidoscope Sunglasses

We worked closely with Dior to reimagine their SS19 collection in AR, taken from the runway right to the user’s hands as a virtual kaleidoscope that launched during Paris Fashion Week and received over 2.6 million impressions in the first seven days.

To find out more about creating AR filters at The Mill, you can get in touch with our Experience team via our contact page.