Under the direction of artist Jon Rafman, The Mill’s Emerging Technology team developed visuals for an immersive video installation titled The Ride Never Ends for Balenciaga’s Summer Fashion show in Paris.
The Mill’s Experiential & Interactive team was approached by Nike to develop an installation for their flagship store in NYC that celebrates the unique performance benefits of the new Nike Joyride product line.
A phygital space exploring the power of perception and illusion through a multitude of dimensions.
Take a look behind the scenes of the Nike Mercurial Launch Installation, created alongside AKQA and showcased at Nike’s annual Innovation Summit.
We joined forces with OM Digital to create a generative visual environment for Rihanna’s star-studded Savage x Fenty launch at NYFW. In real-time, the work transformed the brand’s patterns and palettes into a shimmering wormhole of textures and supernovas, creating unique looks for the likes of Halsey, Migos, Gigi Hadid and Diane Von Fürstenberg as they posed, danced and strutted their way through a vortex of rippling archways.