Mill Classics | Fashion Events

From creating an immersive video installation for Balenciaga's runway at Paris Fashion Week to crafting a generative visual environment for Rihanna’s star-studded Savage x Fenty launch at NYFW, we've pulled together some of our favourite Fashion Event projects from over the years. You can check them out below.
Work July 27, 2020

Balenciaga | Ride Never Ends

Balenciaga | Ride Never Ends

Under the direction of artist Jon Rafman, The Mill’s Emerging Technology team developed visuals for an immersive video installation titled The Ride Never Ends for Balenciaga’s Summer Fashion show in Paris.

Nike | Nike Joyride Experience

The Mill’s Experiential & Interactive team was approached by Nike to develop an installation for their flagship store in NYC that celebrates the unique performance benefits of the new Nike Joyride product line.

Refinery 29 | 29 Rooms x Spark AR

A phygital space exploring the power of perception and illusion through a multitude of dimensions.

Nike | Mercurial Launch Installation

Take a look behind the scenes of the Nike Mercurial Launch Installation, created alongside AKQA and showcased at Nike’s annual Innovation Summit.

Rihanna | Savage x Fenty at NYFW

We joined forces with OM Digital to create a generative visual environment for Rihanna’s star-studded Savage x Fenty launch at NYFW. In real-time, the work transformed the brand’s patterns and palettes into a shimmering wormhole of textures and supernovas, creating unique looks for the likes of Halsey, Migos, Gigi Hadid and Diane Von Fürstenberg as they posed, danced and strutted their way through a vortex of rippling archways.

You can get in touch with our Experience team via hellox@themill.com. Check out more Experience work here.