Mill Classics | Live & In-Person

From bringing to life Apex Legend's beloved character, Mirage, at The Game Awards to creating an interactive theatre experience for Amazon Prime's original series, Hunters, we've pulled together some of our most memorable Experiences from over the years. You can check them out below.
Work August 27, 2021

Spotify ‘Canvas Records’

The Mill was approached by New York Creative Agency FIG to help bring Spotify for Artists’ campaign ‘Your Art Has the Power to Move’ to life at Austin City Limits music festival. They commissioned an exclusive audiovisual experience that heroed Spotify’s new Canvas feature. To celebrate the new format, we worked alongside FIG to create Canvas Records, a record store re-imagined, featuring 100+ interactive records showcasing a selection of Canvases from cutting-edge artists.

Amazon Prime ‘Hunters Grindhouse’

The Mill’s Campfire team was tasked with creating awareness and driving interest around Amazon Prime’s newly released original series Hunters. With the aim of developing fans and converting them to advocates for the Prime Video series, we created a one-of-a-kind experience that showcased the iconic themes and texture of the Hunters era.

Respawn Entertainment ‘Live from Mirage’s Holo-Day Bash | The Game Awards’

Respawn and The Mill set out to attempt something unprecedented. To bring the beloved Apex Legends character, Mirage, to life in an unimaginable way: on stage, live and ‘in person’ at The Game Awards. Co-directed by David Lawson, Lisha Tan and Creative Director Drew Stauffer, this never-before-seen blend between the virtual world and the real world all happened in real-time. This allowed a virtual Mirage to interact with The Game Awards’ host, Geoff Keighley.

Day for Night Festival ‘Uproar’ 

Our creative and technical teams joined forces to combine art and technology, in hopes of creating something equally beautiful and informative that symbolized the human strength and resilience around Hurricane Harvey for Houston’s Day for Night Festival. The result was a large-scale projection entitled UPROAR. This piece, which pays homage to the resilience of the people of Houston, simultaneously visualizes storm data from Hurricane Harvey and Twitter mentions of #HOUSTONSTRONG.

Nike ‘Mercurial Launch Installation’

The Mill was tasked with creating an immersive experience to hype the release of Nike’s Mercurial Superfly and Vapour 360 football boots. We gave every visitor a taste of the limelight and a chance to show their moves in the Mercurial Arena. The interactive time trial put visitors in the boots and head to head with a goalkeeper on a futuristic pitch featuring a 270-degree surround screen, reactive virtual audience, and interactive lighting/sound. Every challenger received their own custom film for bragging rights and their performance time on a global leaderboard.

Get in touch with the Experience team to find out how we can transport your audience through live and virtual events.