PETA | 98% Human: Behind the Scenes
Collaborating with Adam&EveDDB and Academy director Frederic Planchon, The Mill’s VFX team created a 100% CG orangutan, seamlessly composited into a live-action environment for renewable energy company SSE.
The Mill collaborated with adam&eveDDB, director Frederic Planchon and Academy Films to create the next installment in SSE’s multi-award-winning ‘Proud to Make a Difference’ campaign.
“98% Human” is part of PETA’s commitment to stop primates being used within the entertainment industries as actors. The Mill+ team, alongside BBDO NY, embarked on an incredibly ambitious journey to create a truly photo-real and completely life-like chimpanzee.
Our team was lead by animation director Angus Kneale and in this thorough behind-the-scenes insight they explain some of the complexities and techniques used to bring the photo-real chimpanzee to life.
The Mill’s VFX team joined forces with creative agency KBS and production company MJZ to craft a 100% CGI photo-real monster for Monster.com.
Get in touch with our VFX Team regarding any upcoming projects via our contact page.