Mill Director Rauri Cantelo launches his latest promo for dance pop superstar Rose Gray

News February 3, 2023

The Mill’s Rauri Cantelo has partnered up once again with dance pop superstar Rose Gray to direct the promo for her single ‘Ecstasy’, from her recently released EP ‘Higher Than The Sun’.

The promo follows Cantelo and Gray’s collaboration on Rose’s recent visuals ‘Synchronicity’ and ‘Promise Me’. On working with the singer again Cantelo states “Working with Rose and the team again has been an absolute dream. Our aim for Ecstasy was to create a weird and wonderful world that employs a crossover between those iconic late 90’s/early 00’s music videos and the new wave sci-fi era of the 60’s/70’s.

Toying with themes of dark and light, cold metallic laboratory spaces and soft organic moments, the duality of ‘creator vs created’ paired with slick, android inspired choreography manufactures a sense of clinical, yet playful hyperreal. It’s essentially mad scientist meets uncanny valley, and what better way to show that than by having Rose conduct atom-altering experiments on herself.”

You can check out more of Rauri’s work here.