Mill Experience | Staying Connected through Social AR

Work May 23, 2021
“Augmented Reality is revolutionizing the way we interact with each other and translate the world around us. Social AR democratizes the medium, enabling billions of users to engage with experiences, visual effects and tools of co-creation via that tiny supercomputer in your pocket. AR lenses are now ubiquitous with social media recordings - expressions of identity may be enriched with the assistance of virtual self-branding. The same way that I would wear designer sneakers to express myself, I use a retro glitch during a daily homily to my people. AR engages us in magic, integrating our immediate world reality with the impossible - implanting the thrill of the experience, a memory of delight, a lasting impression. ”
Associate Creative Director at The Mill, Sally Reynolds

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