Mill Mascot Wins Marketing & Advertising: Creative Invention for Adweek’s Project ISAAC Awards

Press August 19, 2019

What if you could cut down the time it takes to fully animate a CGI character from weeks to just one day? The Mill’s groundbreaking real-time animation system Mascot combines live rendering with motion sensors in a proprietary system that enables humans to “puppeteer” photorealistic CG characters. The result is a human-powered digital mascot that can perform, respond and interact with its audience in real time. This new form of character digitization allows creatives to improvise and iterate in a completely new way, paving the path for the future of animation. —Heide Palermo

View all the winners here.

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