Mill Paris | Keira Knightley, star in the ‘On the trail of Coco Mademoiselle’ campaign by Chanel

Work September 26, 2022

Chanel unveils a new ‘On the trail of Coco Mademoiselle’, a 6-film TV and digital campaign with British actress Keira Knightley, muse since 2006. Through different scenarios inspired by women’s daily lives, Chanel boldly encourages its customers to reinvent themselves with each passing day. In a motorbike trunk, a suitcase, or protected in a safe, Chanel presents its entire range of products, from perfume extracts, body creams, and oils to Eau de Parfum, all presented like jewels in their cases.

In close collaboration with the House of Chanel’s creative team, the Studio l’Etiquette’s production team and the directors Alma de Ricou and Manon Engel, our artists took care of the editing, colour grading and post-production of these films in honour of the iconic double “C”.

“After 'Chanel N°5 Factory', 'Over the Moon' with Marion Cotillard, "Beauty Talks", and "N°5 Collector", Chanel trusted us once again for this worldwide beauty campaign with Keira Knightley. A fruitful collaboration with the brand and the two young directors, Alma de Ricou and Manon Engel (Studio l'Etiquette), who came to work for the first time alongside our artists in our studio in Paris. From editing to colour grading and post-production, managed by Laura Roddier, our artists have once again fulfilled the aesthetic and artistic requirements of the French luxury brand.”
Claire Garraud, Executive Producer


Manon Engel - Alma de Ricou:
Studio L’étiquette:
Chief Operator: Benoit Delhomme
Editor: Adriana Legay
Post production
The Mill Paris:
EP: Claire Garraud
Post producer: Laura Roddier
Colourist: Nicolas Gautier
Flame Artist: Erwan Bouché, Aurélien Teurlait
After: Manon Baillet, Jean Yves Parent, Alexandre Tarquini, Agathe Sayegh
Jean Christophe Olivier: