In this film directed by Helmi, Louis Vuitton introduces its new Silk square collection 2022, printed with the iconic Monogram motif and other distinctive, colourful and bright designs inspired by the House’s heritage.
Through its brand film and its young and diverse cast with models Blesnya Minher, Ida Heiner, Mika Schneider and many others, Louis Vuitton reveals the multiple ways to wear its freshly coloured silk squares for the summer.
To create the film’s dynamic and to emphasize the multi-use aspect of the silk squares, our artists recreated camera movements to create smooth transitions and give the impression of continuous camera movement. They did a lot of compositing work to assemble the different shots of the models filmed in Steadicam.
“The film "Women Celebrates Silk" for Louis Vuitton is my first collaboration with the director Helmi, represented by the Division production. There was a very good understanding from the start with the director and the producers Theo Gall and Alice Wills (Division) with whom we are used to work. For this project we had to be very flexible and change our usual work flow to fit the project. This context coupled with a short delivery time, as is usual in our sector, was a big challenge for our artists. I was fortunate to work with a very committed team at The Mill Paris, especially the VFX supervisors Steven Ada and Jeremy Wulff who found a solution to every technical problem in record time! ”
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