Mill Paris | No more long working days with “The Closer” by Heineken!

Work June 8, 2022

With the Covid 19 epidemic, applications and platforms dedicated to remote collaborative work have come to compensate for the lack of proximity with our work colleagues.

With the easing of restrictions, these platforms have not disappeared from our daily lives – quite the contrary!

According to data from NordVPN Teams, employees have increased their average working day by 2.5 hours under Covid-19, which may have adverse effects on mental health and a link to burnout.

In collaboration with production company Division, agency Publicis Italy and director François Rousselet we provided full CG for Heineken’s newest campaign, ‘The Closer’. The satirical film shows several people overloaded by work in various locations; before all of their equipment dramatically turns off.

Heineken’s initiative plans to hold 1,000 workshops in more than 80 countries in 2022 and beyond.

“As people continue to feel like they have to work all the time, they forget that disconnecting is even an option. ”
Bruno Bertelli, Global creative director at Publicis Worldwide

For this humorous film shot in Johannesburg, our artists went to the set and post-produced 55 shots, this included various full CG which was provided by our 3D and 2D teams.

“A brilliantly produced comedy and a gem of an edit by Adriana Legay. We organised ourselves to divide the different tasks into small task-forces; from this we were able to enrich our CG, which can visibly be seen in our Times Square sequence.
We had a team led by Marouan to produce the 3 full CG shots, another led by Jean-Yves and Olivier for an 8 seconds full animated sequence, a great job by David and Manideep in Bangalore who produced a dark version of the Times Square shots which were then animated by Antoine and Daniel in Paris, up to 2 flame op's to change the skyline on all the exterior shots and to integrate the streets of Shanghai in the interior car shots shot on a blue background, and finally all the graphic design in the film, done by a small team consisting of François, the director, who designed a large part of the visuals, and Agathe who brilliantly brought them to life!
A great team work which, like the music of the film, progressed at a steady pace, but always in time, and with a lot of generosity! Finally, thanks to Claire and Nicolas on the production side who make sure that every time, the VFX Band delivers its best performance!”
Stéphane Pivron, VFX Supervisor

Want to join our team ? Explore our career opportunities across all studios here.


François Rousselet:
Sr. Director Global Heineken Brand: Bram Westenbrink
Global Communication Director: Daniela Iebba
Global Digital Director: Rob van Griensven
Marketing Communications lead: Joshua Egan
Brand Manager: Joe Conti
Brand Global PR Lead: Jonathan O’Lone
Global Digital Production Manager: Bram Reukers
Publicis Italy:
Global CEO Le Pub, Global CCO Publicis Worldwide & CCO Publicis Groupe Italy: Bruno Bertelli
CEO Publicis Italy, Global CCO Publicis Italy & Le Pub Amsterdam: Cristiana Boccassini
Global CCO Publicis Italy & Le Pub Amsterdam: Mihnea Gheorghiu
Global Executive Creative Director Publicis Italy: Andrey Tyukavkin
Global Executive Creative Director Le Pub Amsterdam: Milos Obradovic
Global Creative Director Publicis Italy: Eoin Sherry
Creative Director Publicis Italy: Luca Boncompagni
Senior Copywriter Le Pub Amsterdam: Christopher Penman
General Manager Le Pub Amsterdam: Eleni Charakleia
Global Client Service Director Publicis Italy & Le Pub Amsterdam: Paola Natellis
Group Account Director Publicis Italy: Ilaria Castiglioni
Account Director Publicis Italy: Benedetta Neri
Project Manager Le Pub Amsterdam: Carolina Van Maasdijk
Chief Strategy and Innovation Officer Le Pub Amsterdam: Charles Laporte Aust
Global Chief Strategy Officer Publicis Italy & Le Pub Amsterdam: Bela Ziemann
Strategy Director at Publicis Italy: Monica Radulescu
Global data strategist Le Pub Amsterdam: Ilko Petkov
Chief Creation Officer Publicis Italy: Francesca Zazzera
Head of Video Production Publicis Italy: Anna Sica
TV Producer Publicis Italy: Barbara Brown
DoP: Paul Guilhaume
Executive Producer: Jules de Chateleux
Producer: Aurelie Bruneau
Post production
The Mill Paris:
Executive producer: Claire Garraud
VFX Producer: Nicolas Huguet
VFX Supervisor: Stéphane Pivron
CG Supervisor: Marouan El Bekri
Shoot: Stéphane Pivron
Concept: Jean Yves Parent, Shaun Severi, Nathan Lucas
Generalist: Vincent Coni
Animation: Joellia Rose
Motion design: Jean Yves Parent, Maxime Cordier, Michael Moercant
Flame: Stéphane Pivron