Mill Paris | The new Nissan Qashqai E-Power: who says electrification can’t spark excitement?
A few weeks ago, the Japanese manufacturer Nissan unveiled two branded films for its new Juke crossover and its Ariya hybrid vehicle. To highlight its boldness and technological advances, the brand called on our Paris studio and its artists for all its newly released ads.
The film takes place in the streets of a city plunged into darkness. As the vehicle drives along peacefully, an electrical short-circuit causes sparks to fall to the ground, which come to life and follow the vehicle’s wake. While the spark flies into every nook and cranny with wild energy, the new vehicle’s driving is undisturbed thanks to its e-power technology, which limits the number of recharges, giving the driver a more comfortable driving experience.
As the Spark takes centre stage and moves very quickly through all types of environments, our artists were called in to bring it to life. Although it is not humanised, it had to play with its environment, changing shape with speed or leaving a trail of light behind it depending on the textures on which it was paused.
Working closely with the talented director Jan Wentz, with whom The Mill Paris had already produced several automotive films for Nissan and Peugeot, our artists once again managed to transcribe the brand’s expectations into images.
“The CG work was concentrated around the electric ball that moves around the city and follows the fast camera movements. The challenge was to give this luminous ball an organic aspect and make it interact with its environment to give it consistency. To animate it, we first thought of a first intention of movement, then once validated we materialized it in FX on Houdini. The result is quite natural, we can see that the appearance changes according to the speed and the roughness of the scenery. For example, its luminosity is weaker when it gains speed or it leaves a trail of sparks behind it when it passes over water, a conductive element. ”
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