More than 46 billion euros are invested each year in France by companies in their communication and that of their products. For advertisers and their agencies, communication must above all be an effective action: to make oneself known, to enhance one’s image, to create traffic, to sell, to develop market share, these are all objectives assigned to communication by companies.
Created in 1994 by the AACC, CB News and the UDA, the Effie France prize is the only prize that rewards advertisers and their agencies on the basis of the measured and proven effectiveness of their communication campaign. It is a unique opportunity to highlight the vital role of communication in the success of companies and also benefits from the support of the major media.
This year, 3 campaigns produced by the artists of The Mill Paris have been awarded! Our winning work includes:
To show its global footprint, Michelin called on our motion design artists to replace the colour and appearance of all the tyres on the vehicles for which the brand makes tyres.
From rigging to animation to fur, our artists have been working with Feu Vert brand for many years, bringing all the animals in the campaign to life.
A classic post-production job with clean and reformatting.
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