Mill+ unboxes the newest and smallest Volvo SUV

Question: What’s both BIG and small at the same time but still packs a mighty punch?

Answer: Mill+’s new multi-channel, global campaign for Volvo’s newest, smallest & mightiest SUV yet, the fantastic EX30.

Working with AKQA for the big launch of Volvo’s smallest car to date, our Mill+ team traveled to Sweden producing a six-day shoot starring Volvo’s own CEO, Jim Rowan. The film is an incredible send-up of the classic ‘unboxing’ video we know and love. Only this time, Jim and the car appear in three magical sizes, mini, regular and giant-sized—all a play on the talents of the car’s clever power of being small yet mighty.

This ‘unboxing’ film follows on from the recently released ‘teaser’ which kicked off a massive suite of Mill+ produced content, created fully in house, from live action, VFX, Design and Colour.

Stay tuned for more incredible content from the campaign to drop soon…

Let’s collaborate! Get in touch with our teams here.