The Mill helped to create a bespoke app for Ford Mustang’s ‘Make it Personal’ campaign, inspiring users to engage with the brand in a new way. In collaboration with AKQA, the app was developed by our experience team here at The Mill, allowing customers to personalize the Pony emblem with a choice of four iconic model packs, and generating a vast range of unique designs. The main spot was directed by The Mill’s FILFURY.
You can try the app at mymustang.ford.com
To contact the Experience team about any upcoming projects click here.