Muse by Clio | Brooklyn Film Festival Offers ‘Lessons’ for Discussing Its Films Without Offending Anyone

MullenLowe crafts satirical interactive videos
Press May 20, 2022

The Brooklyn Film Festival cheekily promises “Something to Offend Everyone” at its 25th edition, running IRL and online June 3-12.

Oh my, how will patrons ever discuss what they’ve seen on screen without unduly upsetting friends, family and colleagues? Never fear, agency MullenLowe New York and director Randy Krallman created spoof human-resources training videos, ostensibly to guide and nurture respectful, level-headed conversations. For some strange reason, misunderstandings and arguments abound across dozens of amusing clips.

BFF expands on such themes in choose-you-own-adventure-style vignettes, offering takes on book banning, global warming and the role of religion in society. The fully interactive experience is available at

Fans can learn some important lessons. For example, social media isn’t necessarily the best forum to debate explosive social issues. Who knew? They can win “course-completion” certificates and discounted festival tickets, too.

“Attendees are going to be exposed to lots of different ideas and points of view at the Brooklyn Film Festival,” MullenLowe group creative directors Zack Menna and Rich Singer tell Muse. “And they’re going to see a lot of stories that are going to stay with them for a long time. It’s only natural that they’ll want to talk about what they saw with the people in their lives. But how do you do that if the people in your life aren’t as open-minded as you are? We took inspiration from HR videos because everyone’s had to sit through them. It felt ripe for parody and something that we haven’t seen exploited in advertising.”

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