Muse by CLIO | Bud Light Dances Into Big Game With Miles and Keleigh Teller

Press February 13, 2023

Just like in real life, the call goes unanswered. Now that’s truth in advertising. But cuddly cutie-pies Miles and Keleigh—plus their pooch Bugsy—don’t seem to mind. (The familiar tune, “Opus 1” by Tim Carleton and Darrick Deel, has long served as Cisco’s on-hold song and occupies its own special place in pop culture.)

“Forty-one years ago, Bud Light was created to be an easy-drinking beer. That is how we were born,” says VP, marketing Alissa Heinerscheid. “We have turned that unique truth into our new platform—Bud Light is ‘Easy to Drink, Easy to Enjoy,’ and we look forward to bringing this message to life for consumers at Super Bowl and beyond.”

Created by Anomaly and dubbed “Hold,” the spot marks a departure for the brand. It’s a tuneful, breezy wink at Gen Z, as opposed to broader Bud Light campaigns of yore.

Unlike sibling Michelob Ultra, which crammed scads of stars into elaborate Caddyshack spoofs for the Big Game, Bud Light goes small, sharing a relatable moment. Such a low-fi approach that could stand out from the boisterous crowd. Though not exactly enthralling, it’s an appealing approach that goes down smooth.

“I loved the fact that Bud Light wanted to create something authentic in feeling and tone to our actual relationship,” says Miles. “Life can get messy, it can get frustrating, it can all feel trivial and pointless at times. But I love the message of ‘Choosing Enjoyment’ in those moments. At the end of the day, it’s about who we spend our time with, and how we choose to spend that time.”


With VFX by The Mill – view the full credits.

Read on Muse by Clio. Discover our full list of Super Bowl 57 creative collaborations