Muse by CLIO | Jeep Electric Slides Into Big Game, While Ram Opts for Innuendo

Press February 13, 2023

When bears, elephants, giraffes, snakes and all manner of wildlife on land and sea start dancing to the familiar thump of “Electric Boogie,” you can bet your last dollar it’s a Super Bowl ad. Jeep travels this route in an appropriately energized :60 from agency Highdive, with the nameplate’s 4Xe hybrids in the spotlight.

As if enough fur wasn’t flying on screen, Shaggy—the Grammy-winning producer and recording artist—remixes the classic tune with Marcia Griffiths. Her 1983 version has long been a staple of weddings and graduations, igniting countless displays of the Electric Slide. (Up-and-coming vocalists Amber Lee, Jamila Falak and Moyann also appear on the reimagined track.)


VFX & Colour at The Mill. Read the full article on Muse By Clio. You can also check up our full Super Bowl 57 wrap up here.