When bears, elephants, giraffes, snakes and all manner of wildlife on land and sea start dancing to the familiar thump of “Electric Boogie,” you can bet your last dollar it’s a Super Bowl ad. Jeep travels this route in an appropriately energized :60 from agency Highdive, with the nameplate’s 4Xe hybrids in the spotlight.
As if enough fur wasn’t flying on screen, Shaggy—the Grammy-winning producer and recording artist—remixes the classic tune with Marcia Griffiths. Her 1983 version has long been a staple of weddings and graduations, igniting countless displays of the Electric Slide. (Up-and-coming vocalists Amber Lee, Jamila Falak and Moyann also appear on the reimagined track.)
VFX & Colour at The Mill. Read the full article on Muse By Clio. You can also check up our full Super Bowl 57 wrap up here.