Muse by CLIO | PopCorners Brilliantly Spoofs Breaking Bad for Super Bowl

Walt, Jesse and Tuco return
Press February 13, 2023

WALTER WHITE: Say. Their. Name.

TUCO: PopCorners! Tight! Tight! Tight!

PopCorners brilliantly spoofs Breaking Bad in a Super Bowl :60, reuniting three members of the series’ cast in a storyline directed by Vince Gilligan, the show’s creator. These days, instead of cooking up meth in their Krystal Ship RV, the crew’s content to chomp away on PopCorners’ snacks instead.

Gilligan developed the massively satisfying spot with in-house agency D3. Bryan Cranston kills it as Walt, ably supported by Aaron Paul’s Jesse—twitchy as ever!—plus Raymond Cruz as Tuco, always the scene stealer:

“PopCorners’ desire to create a genuine extension of the franchise and a campaign that would really excite Breaking Bad fans is what brought us back,” Cranston says in campaign materials. “Walt would’ve been immediately drawn to the basic ingredients in PopCorners, so ‘Breaking Good’ made perfect sense as an alternate storyline that would’ve been much better for him and Jesse.”

Paul adds: “There’s nothing better than getting to revive characters who mean so much to us, surrounded by so many of our original cast and crew members, for the most exciting sports event of the year.”

If you’re a fan of the iconic 2008-13 series, this is great stuff, a knowing nod to classic TV with character-driven humor at its core. These are the Walt, Jesse and Tuco we love—or love to hate—behaving exactly as we’ve come to expect. The performances never seem compromised, and every joke works in a PopCorners’ context.

Yes, they hit better if you know the show. But even if you’re not a devotee, the stuff’s a hoot that should leave viewers wanting more of Walt and Jesse … and maybe even craving a taste of PopCorners. Any brand chill enough to revive these prime-time badasses with such authentic style merits a product sampling in our book.

Other Super Bowl spoofery includes Michelob’s star-soaked take on Caddyshack, and Rakuten’s Clueless entry with Alicia Silverstone.

An extended cut of the “Breaking Good” spot is forthcoming online, along with elements across TikTok, Facebook, Instagram, Twitter and YouTube. PopCorners’ parent Frito-Lay will also hype Doritos during the Big Game with Jack Harlow and Missy Elliot.


With VFX by The Mill – view the full credits.

Read on Muse by Clio. Discover our full list of Super Bowl 57 creative collaborations