Neiman Marcus and The Mill add a spring to your step in latest campaign

Work March 15, 2022

Our direct collaboration with Neiman Marcus continues! We once again teamed with the luxury department store brand – from the initial creative treatment, development, production, post-production to delivery, we were involved in every step of the charming film.

Following our previous two creative collaborations with Neiman Marcus – including their most recent Fall and Winter Holiday campaigns – our team of creatives was tapped to lend their expertise to help bring to life the Spring 2022 campaign. Mill Director Anais La Rocca led the team again with her keen eye and knack for the Neiman Marcus brand.

With the change of season and the excitement of warmer and brighter days on the horizon, the campaign showcases a feeling of renewal. “We’re looking forward to your next chapter,” we hear in a voiceover as a series of lively social events transpire. From weddings, to spring break, and everything in between, Neiman Marcus has you covered for any transformation; season to season.

“Everyone has something they look forward to after the chill of winter. This film is about what Neiman Marcus is looking forward to most this Spring for their customers; helping them experience remarkable moments both big and small. Whether it be a holiday with friends, finding love, or starting a new chapter in life - our goal was to capture these blossoming moments through words and picture to create an ode to springtime and the Spring collection.”
-Anais La Rocca, Director

You can get in touch with our Direction team via our contact page. Sign up here for your free pass to Beyond Imagination virtual festival, the biggest creative technology event this year.