Continuing our collaboration with luxury department store brand Neiman Marcus, we teamed up to imagine a stylish and colourful winter wonderland. From the initial creative treatment, development, production, post-production to delivery, we were involved in every step of the festive film.
Directed by Mill Director Anais La Rocca, the campaign was shot on an LED volume stage where our team blended the practical storefront build with LED volume walls for the perfect transition into our magical snowy setting. Going from a city sidewalk into a winter wonderland in moments — all captured in-camera.
Our Creative Production team was tasked with casting 18 remarkable dancers to beautifully execute Emmy nominated choreographer Al Blackstone’s magical choreography, set to a cover of Frank Sinatra’s “It Had to Be You,” performed by singer and songwriter Rachel Norman.
“We’re humbled to have the opportunity to partner with Neiman Marcus again on their Holiday Campaign,” states Head of Brand Partnerships, Lydia Corin. “The opportunity to bring together our creative expertise and their passion for the Neiman brand in such a collaborative manner is the essence of what makes our Brand Partnerships offering a success. We look forward to many more opportunities to partner together.”