Nike Unveils Giant Immersive Joyride Experience at NYC’s House of Innovation

Press August 14, 2019
The Mill’s experiential and interactive team has partnered with Nike’s North America retail experience design team to collaborate on an installation for their flagship store in NYC that celebrates the unique performance benefits of the new Nike Joyride product line.
Unveiled today to the public, the Nike Joyride Trial Experience playfully and scientifically explores Nike’s latest innovation; The Joyride Running Shoe, through three immersive games that inspire running, jumping, bouncing, and explosive laughter.

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