Only Two Beach Chairs Left? No Problem, Power to Get There In No Time With BMW.

Check out what VFX Supervisor Nhat Tran has to say about working on The Mill's newest spot for BMW.
Work July 6, 2023

Some habits never die, like racing your sibling to get the last beach chair. We collaborated with our friends over at Goodby Silverstein & Partners and Ridley Scott Creative Group to create a spot that honors a little healthy family competition.

“I truly love the way Jonny seamlessly combined the dynamic, premium world of BMW with heartfelt comedy centered around two families. The execution feels spot on, and I'm delighted that we, at The Mill, were able to make both elements shine in every detail of the spot. While most people may assume that retouching is the primary focus when it comes to invisible car and brand beauty work, for me, it's an act of balancing details and putting the right things in focus. Looking back, I believe not a single shot was left untouched, and I take great pride in the fact that you cannot see it but feel the results. Thanks Jonny. Thanks Goodby Silverstein & Partners. Thanks BMW. Looking forward for far more.”
Nhat Tran, VFX Supervisor
“Always a grading dream to work with BMW team with goodby, Jonny Mass and DP Pete Konczal.”
Paul Yacono, Head of Color Los Angeles


Agency: Goodby Silverstein & Partners
Producer: Daniel Chang
EP: @flakervision
ECD: Matt J Edwards, Wes Phelan
ACD: Kevin Leung, @lemonssalami
AD: Savannah Bradford
CW: Mason Douglass
Production Company: Ridley Scott Creative Group
Director: Jonny Mass
EP: @budstud88
President: Luke Ricci
Editorial: Abandon Editorial
Editor: Ed Khoma
Assistant Editor: Erik Vogt-Nilsen
Editorial Producer: Joanna Hall
Post Production
VFX Supervisor: Nhat Tran
Producer: Sherilyn Martin
Colour: The Mill
Colourist: Paul Yacono
Colour Executive Producer: Krista Staudt
Colour Senior Producer: Denise Brown
Head of Production: Brandee Probasco
Colour Assist: Gemma Parr, Alexandra Makarenko, Jacob J Suffern