Some habits never die, like racing your sibling to get the last beach chair. We collaborated with our friends over at Goodby Silverstein & Partners and Ridley Scott Creative Group to create a spot that honors a little healthy family competition.
“I truly love the way Jonny seamlessly combined the dynamic, premium world of BMW with heartfelt comedy centered around two families. The execution feels spot on, and I'm delighted that we, at The Mill, were able to make both elements shine in every detail of the spot. While most people may assume that retouching is the primary focus when it comes to invisible car and brand beauty work, for me, it's an act of balancing details and putting the right things in focus. Looking back, I believe not a single shot was left untouched, and I take great pride in the fact that you cannot see it but feel the results. Thanks Jonny. Thanks Goodby Silverstein & Partners. Thanks BMW. Looking forward for far more.”
“Always a grading dream to work with BMW team with goodby, Jonny Mass and DP Pete Konczal.”