Projects created entirely in CGI provide a lot of creative freedom and flexibility. We have a large library of creative assets that can be retrieved and adapted to suit a new brief.
In pre-rendered CGI projects, every pixel on screen needs to be first rendered, and then composited. A growing alternative to pre-rendered CGI, is the use of real-time game engines like Unreal. A game engine approach has huge advantages in the right context.
For projects created entirely in CGI or with a game engine approach (Mill Mascot and EA Anthem), check out the videos below.