Searching for a new house is, let’s face it, an ordeal that most of us don’t actively want to repeat until necessary.
However, let’s ignore all that and instead live in the wonderful world conjured by Love Song director Daniel Wolfe in this pair of wonderfully constructed spots for property app Zillow.
Nightswimming sees a cheeky pair diving into different styles of backyard pools until they find the right fit for them, whilst Love is in the Air sees a couple exploring varying styles of potential homes, ultimately selecting the right home for them via the Zillow app. Handy!
Pitched perfectly, with the right amount of creative guidance and freedom for Wolfe to shine at his craft, the lovely campaign from creative agency Fig almost convinces us to pick up a phone and start looking for the next move.
“Zillow has always strived to provide a less stressful moving process, one where people can seamlessly transition from the initial almost dreamlike mindset to a home buying experience that is still joyful, “ says Todd Riddle, executive creative director at Zillow. “This new campaign highlights ways in which Zillow can help at every step of the way and projects the ease we add to the process by the executional choices in music, camera work and how the actors move freely and blissfully through the space.”