Shots | New Blood Is Thicker film launches as inspiring call to action to saving black lives

The film for The Gift of Life Marrow Registry was produced by The Lucy Collective and The Mill.
Press October 22, 2020

Amid heightened awareness of unequal health outcomes for Black people in the U.S., a new film for the Gift of Life Marrow Registry featuring rapper and lyricist Terrell “Trizzy” Myles has launched to encourage others to join the fight against blood cancer and save lives.

The short film, Blood is Thicker, features an original poem and music by Myles, who was inspired to bring a message of hope and a resounding call to action that reminds us how one selfless act can positively change the outcome of a life, a family and an entire community.

This message gives voice to the mission that has driven Gift of Life’s work for the past 30 years: to ensure that every patient battling diseases like blood cancer, immunodeficiencies and sickle cell gets an equal opportunity to benefit from the treatment that can save their life. While a bone marrow or stem cell transplant gives the hope of a cure, only 25 percent of Black people can find a match, whereas 98 percent of White/Caucasians can find a lifesaving donor. Because the best chance of a match is with someone of the same genetic or ethnic heritage, the vast underrepresentation of Black people in the national and worldwide registries means many patients die needlessly. Yet, as Myles powerfully states in the video, people “… have the power to save a life with the simple swab of the cheek”, when they join the registry.

Directed by Gundeep Anand from global production partner The Mill and produced with the support of New York-based creative agency The Lucy Collective, Blood is Thicker was shot in and around Phoenix, Ariz., and showcases 21-year old Myles and his friends, along with a visually compelling montage of Black people in communities throughout America to represent the fact that ordinary people, fathers, mothers, sons and daughters, can have the extraordinary need for someone to offer the hope of second chance at life.

“As someone who has dealt with a genetic disorder that left me deaf in one ear, I see my life as a story of survival and hope,” said Myles. “My goal is to have an impact through this film and in my music—and to remind others, especially young, Black people like me, that we have the power to make a difference.”

Director Gundeep Anand adds, “Not so long ago, I lost a good friend of mine as we couldn’t find a matching donor in time for him. Seeing this brief really resonated with me as my friend faced the same challenges as those who were unable to find a match. I really hope through the work we’ve done with this film that we can raise awareness and change the disparity that currently exists within global healthcare. We really sought to craft something authentic and original grounded in the energy Terrell inherently possesses, as well as help young potential donors realize that they have the power to change lives.”

 

Read the full article on Shots

Sign up to ‘The Mill & Co. Presents: The Future of Creative Technology’
A free Virtual Event, open to everyone
Monday 22nd to Friday 26th of March 2021