The stars were out tonight. Seemingly every Super Bowl LVI commercial featured an A-Lister trying to ‘out funny’ the celebrity before them. Yet it was Coinbase’s low-tech QR code that arguably took advertising’s Lombardi Trophy tonight. Nine top advertising and marketing executives explain which ads won the night and why.
Sure, there were lots of funny ads in the 2021 Super Bowl, but top marketers didn’t pay $5.5m just to raise a smile. The Drum asks the experts which brands called the winning play for long-term brand success with their Super Bowl buys. Check out the chosen pieces of work below.