Sprite is bringing the nostalgia of the Golden Age of television to life this holiday season in their new festive films directed by Eric André.
We teamed up with agency Wieden+Kennedy NY and production company Bullitt to pack on the cheer and glitz of 1970s variety shows and showcase the famous soda brand’s seasonal Winter Spiced Cranberry flavor.
“The final television tree shot utilized sparks and matchbox tv plug-ins that emulate the old TV screen grids and slight distortion of an old tube television,” 2D Lead Anton Anderson explained. “Spark plug-ins were also utilized to add the tree light sparkle & glow which gave it a bit of extra nostalgia and holiday cheer!”
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