New York agency FIG and The Mill has launched a campaign, entitled ‘Your Art Has The Power To Move’ for Spotify for Artists’ new Canvas format, which allows artists to upload eight-second looping visuals that play with every track.
The role of visual art in music has always been a critical part of the relationship fans form with songs, and Canvas is the future of creating that connection on Spotify. FIG and The Mill were tapped to not only explain the new offering to artists and labels, but to also get them excited about its capacity to touch listeners in new and creative ways.
In Austin, FIG – with production partner The Mill – created Canvas Records, an audiovisual listening bar that displayed hundreds of the best Canvases created to date within custom-fabricated frames modeled after classic vinyl record sleeves. The event, which took place during the second weekend of Austin City Limits, invited musicians and industry professionals to browse the Canvases first hand, seeing up close and personal how moving artwork creates an entirely new and powerful dynamic between artists and their audience. Featured Canvases included artists like Billie Eilish, Bon Iver, Lil Wayne, John Mayer and more.
Read the full article here.