Spotlight on The Super Bowl

Work January 31, 2020

The 54th Super Bowl takes place this weekend on Sunday 2nd February 2020 at the Hard Rock Stadium in Miami, Florida. It’s one of the biggest television events in the world, broadcast in over 185 countries across the globe and with an average of almost 100 million viewers watching in the US alone. This year, all airtime for the 2nd February broadcast on Fox Network had sold out its entire in-game inventory for Super Bowl LIV by November 25th, 2019.

 

While some brands have already released teasers and full commercials online for Super Bowl 2020, others are waiting to premiere new spots in the big game itself. Visit AdWeek’s Super Bowl Ad Tracker for live updates on the latest news.

 

With Super Bowl LIV around the corner, we’re taking a look back at the last few years of Super Bowl and our collaborations. Projects that we partnered with our creative clients on topped the AdWeek AdMeter for three years running, with NFL ‘The 100 Year Game’ in 2019, in addition to Amazon ‘Alexa Loses Her Voice’ in 2018 and Kia ‘Hero’s Journey’ in 2017. View them all below.

 

In 2019, our studios collaborated on projects that ranked in 5 of the top 10 spots on USA Today’s Ad Meter and 3 of the top 5 in Adweek’s 5 Best Ads of Super Bowl.

 

We are grateful to all of our incredible clients and the teams involved in these memorable spots. We look forward to watching this year’s Super Bowl and enjoying the best of creativity that comes with it.

Super Bowl 2019

Super Bowl 2017