Subway: The Vault Signature Sandwich Experience wins at the Hashtag Sports Awards

The Mill partnered with experiential agency Momentum Worldwide to craft an eye-popping experience that puts its viewers in the middle of imaginative sandwich worlds.
News July 22, 2022

The Engagement Academy of Sports x Entertainment revealed the winners of the fourth Hashtag Sports Awards Presented by Budweiser at a ceremony during the Hashtag Sports 2022 festival in Las Vegas, hosted by WWE Superstars Kofi Kingston and Xavier Woods.

Taking home the trophy for Best Brand Experience or Activation is our collaboration with Momentum Worldwide on ‘Subway Signature Sandwiches’. The fully immersive experience took place during this year’s Super Bowl activation week as part of the Los Angeles Super Bowl LVI Fan Experience. The Subway Vault included a physical space that featured a large-scale video installation and a seven-channel, 360 audio experience.

The Hashtag Sports Awards honor excellence in consumer and fan engagement across sports and entertainment, and the winners are determined by The Engagement Academy, a group of more than 80 athletes, chief marketing officers, creators, entertainers, executives and other experts.

Congrats to everyone involved in this extraordinary project!

Contact our Experience team about your upcoming activation via our contact page. Explore more from Subway: The Vault here.