Super Bowl Hall of Fame | Thirst Quenchers

Every year we collaborate with agencies and clients to bring a variety of incredible spots to the screens of almost 100 million US viewers and plenty more worldwide for The NFL's Super Bowl. Ahead of its 56th annual event, we're taking a look at some of our most refreshing Super Bowl spots from years past featuring popular beverage brands such as Pepsi, Budweiser, Bubly and more. Crack open a cold one and enjoy!
Work February 8, 2022

Jimmy Fallon and John Cena in Michelob Ultra ‘Jimmy Works It Out’

Bubly ‘Michael Bublé vs Bubly’ (2019)

We teamed up with Goodby Silverstein & Partners and Director Harold Einstein of Dummy on “Michael Bublé vs Bubly” for Bubly sparkling water. The commercial plays on the similarity in name of the drink with singer Michael Bublé, and introduces four brand new flavors.

Bud Light ‘Inside Post’s Brain’ (2020)

Take a step inside Post Malone’s confused brain with Bud Light’s Super Bowl LIV spots.

Pepsi ‘More Than OK’ (2019)

We joined forces with Goodby Silverstein & Partners, along with Director duo Speck and Gordon from Furlined for Pepsi’s 2019 Super Bowl LIII commercial. Featuring Steve Carrell, Lil Jon and Cardi B, watch what happens when they all try to convince you that Pepsi is more than OK with their well-known catchphrases.

Jim Beam ‘Celebration’ (2019)

We teamed up with Serial Pictures director John Hillcoat and Adam&Eve to celebrate the lasting legacy of Jim Beam. The spot aired during the big game marking its first global ad campaign in five years and remembers how the family-run bourbon brand rebuilt itself in the wake of Prohibition.

Bud Light Seltzer Lemonade ‘Last Year’s Lemons’ (2021)

2020 was one lemon of a year as this Super Bowl spot for Bud Light Seltzer Lemonade underscores. It’s literally raining lemons on life’s events from weddings to do-it-yourself haircuts and Major League Baseball games, creating what in this commercial is a special brand of comedic havoc.

Bud Light ‘Bud Knight’ (2018)

Dilly Dilly! Bud Knight made his debut for Super Bowl 2018, completing the final spot of the Bud Light ‘Dilly Dilly’ trilogy. We helped create this comical film in collaboration with O Positive director Jim Jenkins and Wieden & Kennedy.

Michelob Ultra Organic Seltzer ‘All Star Cast’ (2021)

Nothing is quite what it seems in Michelob Ultra Organic Seltzer’s hilarious SuperBowl 55 commercial, ‘All-Star Cast’. We collaborated with FCB New York and Prettybird Director Calmatic to create the spot, where looks can be deceiving. ⁣

Budweiser ‘Puppy Love’ (2014)

It’s a story we all know too well; Puppy meets Clydesdale. Puppy and Clydesdale get to know one another. Puppy and Clydesdale fall in love. Well, maybe not, but that is exactly what’s happening in Budweiser’s ‘Puppy Love’ Super Bowl XLVII spot. The Mill worked with Anomaly to pull all the cuteness together.

Michelob Ultra ‘Jimmy Works It Out’ (2020)

This 60-second spot for Super Bowl 54 stars late-night TV host Jimmy Fallon as he learns that fitness can in fact be fun with the help of friends like John Cena, The Roots, Usain Bolt, Brooks Koepka, Kerri Walsh Jennings and Brooke Sweat.

Get in touch with us regarding your next project here and stay tuned for more Super Bowl coverage.