The countdown to Superbowl 56 starts now!
Pepsi has released the trailer, titled “The Call”, for the much anticipated Pepsi Super Bowl 56 Halftime Show which will feature five hip hop legends assembled by Jay Z’s Roc Nation – Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.
Teaming up with director F. Gary Gray, and production company Radical Media, we were tasked with completing over 150 VFX shots in the four-minute film. From a deep fake head of a young Eminem, to a complete environmental rebuild in Snoop Dogg’s scenes, the film showcases the five halftime performers in settings unique to their personalities and their careers. As the five artists all converge at Los Angeles’ SoFi stadium, we hear Tupac’s iconic song “California Love” paying homage to the West Coast. In addition to the impressive visual effects our teams created, the film is topped off with a grade by Mill colourist, Paul Yacono.
“Pepsi's 'The Call' was a collaboration with director F Gary Gray and The Mill where we crafted a film that would not just be a great piece on its own, but it would also highlight the legacy of each of the musical legends featured. Each vignette was essentially a spot in its own right and had a ton of VFX implications. The Eminem sequences involved a deep fake head replacement of the double to look like Eminem's younger Slim Shady, while also requiring a detailed lyrical battle that synchronized closely with the 'Rap God' music track. The Snoop Dogg section required a complete environmental rebuild complete with CG palm trees while the piano rising out of the water was not just an intense FX simulation, but we also had to make sure the key strokes on the piano matched the music accurately. To boot, we also had to create a model replica of several of LA's most recognizable buildings in the pivotal Dre reveal. The spot had over 150 VFX shots in a running time of just under 4 minutes!”
Get in touch with us regarding your next project here, and stay tuned for more news from The Mill at Super Bowl 56.