The 2023 Jeep 4xe hybrid lineup electric slides into the Super Bowl
Jeep is getting into rhythm with nature and the animal kingdom with their lineup of 4xe hybrid vehicles.
For the brand’s electrifying Earth-centric Super Bowl 57 spot, Mill+ Director Nic Yiallouris and our team of VFX artists collaborated with agency HighDive. In the charming commercial, viewers are treated to the perfect balance of realism and the fantastical that ensures the characters’ movements are humorous while matching the beat of Shaggy’s new-age remake of “Electric Boogie”, yet grounded in reality. Our VFX teams studied the real-life version of the creatures featured in the commercial to closely match their movements, mannerisms and interactions.
Bringing these characters to life was a feat that was made achievable by Ted Harrison (CG Supervisor), Andrew Pellicer (Head of 2D CHI, VFX Supervisor,), Johan Alfort (2D Supervisor), Carsten Keller (Executive Creative Director), Fabian Frank (Head of CG) and Paul Yacono (Head of Colour, LA), and of course tapping into our talented global network of studios, including Chicago, Los Angeles, London and India, and collaborating with an in-house director.
“The heart of my approach was to create a sense of adventure, an exhilarating quasi-docustyle that felt wild and wooly and off-the-cuff. Setting the tone through dynamic shots and imaginative perspectives, the plan was to unite the animal kingdom in a way that personified the spirit of Jeep. Working closely with the quick-witted team at HighDive we developed an organic workflow that allowed us to evolve the film naturally. Our gifted artists then elevated the entire concept with creature-work that felt lyrical and alive. This culminated in a quirky adventure film set to the tune of Electric Slide with Shaggy.”
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