The Drum | Ad of the Day: Ford’s creepy horror movie marks launch of ‘scary fast’ truck

Written by Amy Houston
Press August 12, 2022

Taking inspiration from classic horror movies, Ford’s latest commercial has shown the ‘scary speed’ of the F-150 Raptor R pickup truck.

Directed by renowned filmmaker Lauren Sick, ‘Scary Fast’ was set in the dead of night in the middle of a vast desert. Racing through the dusty terrain, the driver frantically tries to swerve various creatures that are lurking in the shadows.

Throughout the two-minute ad, many horror movie norms are interjected as the creepy music ramps up, ending with blood-red credits reminiscent of Sam Raimi’s Evil Dead franchise.

With VFX by The Mill.

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