The Drum | Louis Vuitton blends romcom with classic Christmas animation in holiday 2022 ad

The 3D love story made by our Parisian artists shows a branded teddy bear desperately pursuing another Louis Vuitton brand mascot.
Press December 9, 2022

Louis Vuitton is at the vanguard of the impending wave of Christmas ads. Its holiday ad, directed by acclaimed director Gary Freedman, shows the story of LV the teddy bear as he navigates a series of surreal, claymation-esque landscapes – reminiscent of some classic Christmas movies – in pursuit of his beloved Vivienne, another brand mascot, who’s just seeking adventure and living her best life. Each 3D-animated scene is replete with Louis Vuitton products.

The soundtrack for the 60-second video spot is The Turtles’ Happy Together, one of the all-time great rock-and-roll love anthems from the psychedelic 1960s.

Louis Vuitton said in a statement that the goal behind the new ad “was to create a Christmas fairytale, a charming and positive story in which emotions and sense of detail highlight Louis Vuitton’s creations. A world that is both intimate and spectacular, a whimsical and sophisticated journey.” The brand also called the spot “a romantic comedy between two iconic characters of the brand.”

The ad ends with the two animated characters being reunited in the famous Asnières-sur-Seine, and with the revelation that the entire journey took place inside of a snowglobe, or perhaps inside the mind of a young child.

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Gary Freedman:
Post production
The Mill Paris:
Shoot: Alain Boutillier, David Roubah
Concept: Nathan Lucas
VFX Supervisor: Alain Boutillier
CG Supervisor: Vincent Coni
Previz 3D: Richard Maillot, Benjamin Gachot, Stephen Martingoulet, Geoffroy Barbet Massin, Eric Moisson, Joellia Rose, Hervé Anceau
Modeling: Medhi Rami, Tytouan Botte
Rigging: Marine Sisnaki, Emilie Picard
Animation: Geoffroy Barbet Massin, Eric Moisson, Hervé Anceau, Julien Ebel
Grooming: Oriane Brouillet
FX: David Roubah, Laszlo Tachsel
Matte Painting: Alain Descamps
Lighting: Karim Lachaize, Richard Maillot, Luc Martias, Tytouan Botte, Guillaume Ho Tsong Fang
Compositing: Luc Martias, Guillaume Hupe, Arthur Sayanoff, Randy Gudin, Mathias Bardey, Richard Rampaly, Marouan El Bekri, Sebastien Podsiadlo, Jeremy Gravinais, Guillaume Ho Tsong Fang
Flame: Aurélien Teurlai, Damien Canaméras, Valentin Gingembre
After Effect: Julien Maurin, Michael Moercant, João De Figueiredo, Jean-Christophe Olivier, Caroline Mistral, Tanguy Puech, Jeremy Chicheprtiche, Julien Pinot
VFX Coordinator: Mathilde Cohen-Selmon, Ewan Rosenstrauch
Roto/Clean: The Mill Bangalore
Tracking: Neels Paris
VFX Producer: Grégory Tournier
Executive Producer: Fabrice Damolini
Editor: Antoine Zimer
Company 3:
Colourist: Jean Clement Sorret, Mathieu Toulet
Sound Production
La Pac:
Head of post production: Laurence Lelong, Caroline Deloffre, Vanessa Koscianski
Editor: Adam Spive, The Assembly Rooms
Editor support: Flora Jaquot @ Dearcut, Rachel Fourgous @ Cutaway,