In close collaboration with agency Publicis and production company RSA, The Mill supplied industry-leading VFX and colour to Renault’s newest campaign, ‘Papa, Nicole’. The resulting work is five-minutes long with a 30-second cut-down and is shot documentary style, telling the story of female independence and the fathers who named them.
“The campaign was a fast turnaround job with VFX you would expect from a car commercial; cleaned up environments, number plate replacements and car polish! We also had to build and animate a 47-plate collage of talking Nicoles. Much of which was done in session with client direction.”