The Drum | Renault reflects on a timeless classic with it’s newest campaign ‘Papa, Nicole’

30 years later, Renault commissioned the original agency, Publicis, to launch its 100% electric Megane E-Tech with a campaign that would resurrect Papa and Nicole.
News June 24, 2022

In close collaboration with agency Publicis and production company RSA, The Mill supplied industry-leading VFX and colour to Renault’s newest campaign, ‘Papa, Nicole’. The resulting work is five-minutes long with a 30-second cut-down and is shot documentary style, telling the story of female independence and the fathers who named them.

“The campaign was a fast turnaround job with VFX you would expect from a car commercial; cleaned up environments, number plate replacements and car polish! We also had to build and animate a 47-plate collage of talking Nicoles. Much of which was done in session with client direction.”
Anthony Jarvis, VFX Supervisor

You can read the full article on The Drum’s website by clicking here. Interested in working with our talented VFX team? You can get in touch regarding your upcoming project via our contact page.