How can brands create success with immersive and interactive experiences? Strategists Anna Fogg and Min-Wei Lee will discuss how to plan and measure the impact of immersive campaigns exploring cross-category challenges and insights. From brand storytelling to product interaction they will cover how and why brands should utilize immersive experiences creatively and effectively. Looking at now and next, they will discuss the opportunities for brands and their audiences and the impact of designing in a virtual world.
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