We crafted a brand film for the Million Gardens Movement which aims to help encourage millions to grow food at home

Big Green and Modern Farmer have announced the launch of the Million Gardens Movement, a charitable food initiative, that officially kicked off on Plant a Seed Day, March 20th. Set in the backdrop of the COVID-19 pandemic, the Million Gardens Movement aspires to give everyone the opportunity to grow their own food, whether it is on a windowsill or in a backyard, to create a healthier, happier, more sustainable world.
Community May 10, 2021

We teamed up with Million Gardens Movement to create their latest brand film. The spot, edited by Rauri Cantelo combines stock footage with sleek designed elements from The Mill’s Kwok Fung Lam and Luke Lasenby, and aims to encourage individuals to live sustainably and grow their own food at home.

According to a research study at Northwestern University, last year 1 in 4 families in the U.S. faced issues of food insecurity not knowing where their next healthy meal was coming from. Food philanthropist and Publisher of Modern Farmer, Frank Giustra has joined forces with food entrepreneur and Co-Founder of Big Green, Kimbal Musk to launch the movement to help fight hunger, support climate action, and increase resilience. They have committed their teams, networks, and personal resources to support the Million Gardens Movement so that every family in North America will have the opportunity to grow their own food. The pair are united in the belief that the small act of planting food has the power to benefit people, communities, and the world.


Learn more about the Million Gardens Movement via their website. You can also get in contact with our teams regarding any of your upcoming projects here.