We teamed up with Million Gardens Movement to create their latest brand film. The spot, edited by Rauri Cantelo combines stock footage with sleek designed elements from The Mill’s Kwok Fung Lam and Luke Lasenby, and aims to encourage individuals to live sustainably and grow their own food at home.
According to a research study at Northwestern University, last year 1 in 4 families in the U.S. faced issues of food insecurity not knowing where their next healthy meal was coming from. Food philanthropist and Publisher of Modern Farmer, Frank Giustra has joined forces with food entrepreneur and Co-Founder of Big Green, Kimbal Musk to launch the movement to help fight hunger, support climate action, and increase resilience. They have committed their teams, networks, and personal resources to support the Million Gardens Movement so that every family in North America will have the opportunity to grow their own food. The pair are united in the belief that the small act of planting food has the power to benefit people, communities, and the world.