The Mill help celebrities ascend Paramount Mountain for Super Bowl LV campaign

The Mill Collaborated with Droga5 and O Positive Films’ Director, David Shane, for a series of spots for the upcoming streaming service Paramount+. The campaign consists of several characters from shows that will be streaming on the service as they scale the brand's iconic logo, the fictional Paramount Mountain. The journey started during the AFC Championship game and culminates in "Sweet Victory" aired during Super Bowl LV. Watch their expedition below.
Work February 8, 2021

Paramount+ | Roll Call

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Paramount+ | Frost Bite

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Paramount+ | Ice Bridge

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Paramount+ | Sweet Victory

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