The Mill lights the way this holiday season with BMW

Work November 23, 2020

We collaborated with Hungry Man Director Christopher Gruse and Goodby Silverstein & Partners to help light the way this holiday season for BMW’s Road Home Sales Event campaign.

VFX Supervisor, Alex Candlish, comments: “We shot this spot in Big Bear Lake, just North of Los Angeles. That area was extremely dry and dusty so we had our work cut out for us to ‘Winter-ify’ the footage. Using a combination of matte painting, CG, and animation we cooled down the environment, liberally sprinkled the ground with snow, and strung up thousands of fairy lights in the trees to create a winter wonderland.”


Get in touch with our VFX team for any upcoming projects via our Contact Page. Check out the full list of credits for BMW ‘All of The Lights’ here.